Key Responsibilities:
Social Media Architecture
- Develop and execute platform-specific strategies for LinkedIn, Instagram, Internal Team Hub, and F6S that align with distinct audience expectations and business objectives
- Implement measurement frameworks to quantify engagement impact and conversion pathways
- Construct content calendars that balance thought leadership, product education, and market insights
- Architect strategic engagement protocols for key industry stakeholders and target accounts
- Analyze platform performance metrics to refine content strategy and maximize ROI
Visual Content Engineering
- Design presentation assets that distill complex technical concepts into visually compelling narratives
- Create modular design systems for marketing collateral with consistent brand architecture
- Develop visual frameworks that clearly communicate ROI models and sustainability impact metrics
- Transform case studies and technical data into infographics and visual storytelling elements
- Establish visual guidelines that ensure brand consistency across all content formats

Website Enhancement
- Collaborate with marketing team to optimize user experience and conversion pathways
- Implement strategic content hierarchies that align with buyer journey stages
- Develop visual assets that reinforce key value propositions and competitive differentiation
- Execute tactical updates to maintain content relevance and technical accuracy
- Apply analytics insights to refine information architecture and engagement metrics 
Cross-Functional Integration
- Synchronize content strategy with business development initiatives and product roadmap
- Translate technical specifications into accessible market-facing communications
- Provide strategic input on brand positioning and competitive differentiation
- Coordinate with leadership team on investor and partner-facing communications
- Support internal communications to strengthen team culture and knowledge sharing