Key Responsibilities:
Social Media Architecture
- Develop platform-specific strategies for LinkedIn, Instagram, Team Hub, and F6S
- Build content calendars balancing thought leadership, product education, and insights
- Create engagement protocols and track performance to optimize content and ROI
Visual Content Engineering
- Design visuals that simplify complex ideas and reinforce brand identity
- Develop modular design systems and visual frameworks for ROI and impact metrics
- Translate data and case studies into infographics and storytelling assets
Website Enhancement
- Optimize UX, content hierarchy, and conversion paths with marketing team
- Maintain visuals and messaging aligned to buyer journey and value proposition
- Use analytics to refine site structure and improve engagement
Cross-Functional Integration
- Align content with product roadmap, BD efforts, and brand strategy
- Translate technical specs into accessible messaging for external and internal audiences
- Support leadership with communications for investors, partners, and team culture